B/W

• Responsible for day to day internal operations while supervising the agency internship program. • Act as primary liaison between creative department and all external production and freelance vendors. • Maintain and continuously monitor all production jobs from initial concepting to final client invoicing and delivery. • Manage media deadlines and the coordinating of any necessary schedule changes. • Ensure creative quality in all print, television, and digital production with attention to job timeline and project budget. • Consult with Creative Director and President on campaign development and client relationship management.

• Managed multiple site content migrations and rebrandings. • Monitored and tracked web leads and analytics for client website redesigns. • Identified new media opportunities to leverage and support existing client campaigns and coefficient extensions. • Responsible for the creation of new content, implementation, and overall maintenance across four sites utilizing a variety of CMS software. • Collaborated with third-party web vendors to identify campaign recommendations and adjustments based on web analytics and QR code mobile landing page performance. • Identified new business opportunities to support the President in the digital expansion and the agency direction.

• Established new billing framework and methods in an entrepreneurial setting. • Supported all agency advertising traffic. • Responsible for the development of media rationales for automotive clients based on cooperative advertising programs. • Monitored and updated client’s websites utilizing CMS tools. • Developed and enhanced interactive and social media campaigns.

• Worked directly with Account Executives to create broadcast and interactive advertising packages. • Completed primary and secondary research for current and prospective clients. • Performed sales calls with Account Executives. • Input and maintained sales contracts for nationwide CBS political orders. • Collaborated to produce an interactive group intern video for the CW Philly website.

• Worked in an “agency style” student group to collectively develop and revamp the Temple University Advertising Department website. • Designed new graphics and wrote updated copy for page redesign. • Formulated a process for interviewing alumni for “advertising success stories”. • Created and edited new site utilizing web content management software.

BA in Advertising
Activities: Temple Advertising Website Redesign Team Member

Art History, Italian

Browne Inc.